Punjab Gold Basmati Rice Türkiye distribution has officially entered a new era. ATABAŞ GRUP DIŞ TİCARET LİMİTED ŞİRKETİ and Pakistan-based Bin Javed International have signed a five-year exclusive distribution agreement.
Through this partnership, ATABAŞ GRUP will develop the Punjab Gold brand across Türkiye. The company will manage its import, promotion, marketing, distribution and sales activities.
The agreement appoints ATABAŞ GRUP as the sole and exclusive distributor of Punjab Gold Basmati Rice in Türkiye. It covers the brand’s product varieties, grades and packaging sizes.
Most importantly, this partnership represents a long-term commitment to the Turkish market. During the initial market-development period, ATABAŞ GRUP will focus on building the brand, increasing market share and developing distribution channels throughout Türkiye.
Punjab Gold Basmati Rice Is Now Available in Türkiye
Commercial enquiries for Punjab Gold Basmati Rice Türkiye are now open through ATABAŞ GRUP.
Our strategy combines premium Pakistani Basmati rice with competitive commercial pricing. At the same time, we will focus strongly on product quality, consistency and reliable supply.
Therefore, we welcome enquiries from:
- Supermarket and retail chains
- Food wholesalers
- Regional distributors
- HORECA suppliers
- Hotels and restaurants
- Professional kitchens
- Food-service companies
- Institutional and large-volume buyers
ATABAŞ GRUP will work to develop a reliable distribution network throughout Türkiye.
Moreover, our goal goes beyond importing rice. We aim to establish Punjab Gold as a recognized premium Basmati rice brand in the Turkish market.
Premium Pakistani Basmati Rice
Punjab Gold represents Pakistan’s internationally recognized Basmati rice tradition.
The product range gives Turkish buyers access to premium, extra-long-grain Pakistani Basmati rice for several market segments.
Furthermore, different varieties allow professional buyers to select products according to their commercial requirements.
The current Punjab Gold range includes products such as:
1121 Basmati Steam Rice, 1509 Basmati Rice and Super Kernel Basmati Rice.
These products target premium retail, wholesale and professional food-service applications.
Punjab Gold and ATABAŞ-Branded Basmati Rice
ATABAŞ GRUP also plans to develop the market through more than one commercial channel.
First, we will introduce and expand the established Punjab Gold brand in Türkiye.
In addition, ATABAŞ GRUP plans to bring its own branded Basmati rice products to the market through the producer’s private-label capabilities.
As a result, we will be able to serve different customer groups and price segments.
Punjab Gold branded products and ATABAŞ-branded Basmati rice products will be introduced to the Turkish market very soon.
This strategy will help us serve both premium retail customers and professional high-volume buyers.
Flexible Packaging for the Turkish Market
Packaging plays an important role in different distribution channels.
For this reason, the product range supports several packaging formats. According to the producer catalogue, available sizes include 1 kg, 2 kg, 5 kg, 10 kg, 20 kg and 35 kg. Packaging can also be adapted according to buyer requirements.
This flexibility allows ATABAŞ GRUP to address several market segments.
For example, smaller consumer packs can serve retail channels. Meanwhile, larger formats can support wholesalers, restaurants and professional food-service companies.
Punjab Gold Basmati Rice Product Specifications
Quality remains one of the most important elements of the Punjab Gold Basmati Rice Türkiye strategy.
Based on the current producer catalogue, key specifications include:
| Product / Variety | Raw Grain Length | Moisture | Broken Grains | Purity |
|---|---|---|---|---|
| 1121 Basmati Steam Rice | 8.3 mm+ | 12% max. | 1–2% max. | 94% or 95% |
| 1509 Basmati Rice | 8.3 mm+ | 12% max. | 1–2% max. | 94% or 95% |
| Super Kernel Basmati Rice | 8.3 mm+ | 12% max. | 1–2% max. | 94% or 95% |
The producer catalogue lists the 1509 variety with a raw grain length of 8.3 mm+, maximum moisture of 12%, maximum broken grains of 1–2%, and purity of 94% or 95%.
Likewise, the catalogue lists the Super Kernel variety with 8.3 mm+ raw grain length, maximum moisture of 12%, maximum broken grains of 1–2%, and purity of 94% or 95%.
These characteristics make the range suitable for buyers looking for premium Pakistani Basmati rice.
Quality, Purity and Reliable Supply
Competitive pricing matters. However, quality matters just as much.
For this reason, ATABAŞ GRUP will focus on offering clean, carefully selected and consistently specified products to the Turkish market.
The distribution agreement also places responsibilities on the exporter regarding product conformity. It specifically addresses defects, contamination and product non-conformance attributable to the exporter.
Furthermore, the exporter must provide accurate product information, certificates and documents needed to meet applicable Turkish import, food-safety and labeling requirements.
Therefore, our commercial approach is simple:
Competitive prices should never require a compromise on product quality.
ATABAŞ GRUP aims to combine competitive pricing, dependable supply and consistent quality for its customers.
A Five-Year Türkiye–Pakistan Partnership
This cooperation represents more than a traditional buyer-seller relationship.
Instead, the partnership creates a long-term bridge between Pakistan’s Basmati rice industry and Türkiye’s growing premium food market.
ATABAŞ GRUP will focus on developing sales and distribution channels in Türkiye. At the same time, the partnership will create new opportunities for retailers, wholesalers and professional food buyers.
The initial market-development phase focuses specifically on establishing Punjab Gold, building market share and developing distribution channels in Türkiye.
Therefore, both companies see this agreement as the beginning of a long-term commercial relationship.
Punjab Gold Basmati Rice Türkiye Orders Are Now Open
Punjab Gold Basmati Rice is now available for commercial enquiries and orders in Türkiye through ATABAŞ GRUP.
We welcome enquiries from distributors, wholesalers, supermarket groups, HORECA companies, restaurants and institutional buyers.
We are also open to discussions with companies interested in joining our Punjab Gold distribution and sales network in Türkiye.
Our commercial team can provide information about available varieties, packaging options, order quantities and current commercial conditions.
